Alfred Bird registered as a pharmacist in Birmingham in 1842, having served an apprenticeship to Phillip Harris of that city. He was was a qualified chemist and druggist.

His wife was allergic to eggs and couldn't eat home-made custard, so in 1837, Bird invented an egg-free cutard, supplied in powdered form. Advertising started around 1875 and Bird's Custard quickly became renowned as a wholesome and nutritious food.

Bird later went on to invent baking powder, which revolutionised home baking.

His company's large Birmingham Custard Factory survives, and is now an arts centre.

Bird is buried at Key Hill Cemetery in Birmingham.

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