Triumph Motorcycles, one of the most famous names
in British
Motorcycling history. Just where did it all begin? It may surprise you
to learn that its origins come from a German named Siegfried Bettmann
who came to England from Nuremberg in Germany in 1883.
Initially Importing and Exporting, Bettmann moved
from London to Coventry and sold bicycles made in Birmingham. Rather
than continue with his own name for branding purposes Bettmann chose
the name Triumph and called his company the Triumph Cycle Company.
By 1902 Triumph had progressed to manufacturing
its own bicycles in Coventry. This was the year when Triumph produced
their first motorcycle. Similar to Norton's first motorcycle the
engine came from Belgium and it wasn't until 1905 that the first
completely British Triumph was produced.
By 1907 more than a 1000 motorcycles are made. Triumph is already on
the way to becoming a racing success with wins in the first TT race on
the Isle of Man. The company move to larger premises and production
increases.
During the war years Triumph was a major supplier for the war effort.
By 1927 production had reached 30,000 units a year and was an
established and trusted brand. Bettmann himself is a respected member
of the community and was elected president of the British Cycle and
Motorcycle Manufacturers Association.
As with almost all the Motorcycle producers,
Triumph is no different in its chequered financial history. It was in
trouble as early as 1930 when Lloyds appointed a manager due to
financial problems. However, by 1934 Triumph had started to produce
cars and it was at this point it changed its name to the Triumph Co.
Ltd.
Car production became a separate entity in 1936 and this page only
deals with the production of motorcycles. Check the links in the right
hand column for a more in depth history and local Triumph interest
groups and the company website.
During the Second World War and the blitz of
Coventry much of Triumph production was interupted by bombing.
Production even had to be switched to Warwick and Meriden. Triumph
produced a range of aircraft components and military parts for a
variety of equipment for the war effort. During this time Triumph built
50,000 motorbikes.
In 1951 Triumph was sold to BSA. In 1959 the Triumph Bonneville was
lauched and became one of the most cherished and loved motorcycles ever
produced. Further racing successes and exports ensured that the
Bonneville became the legend that we know it as today.
In 1967 30,000 units were sold to the USA and most were Triumph
Bonnevilles. By 1969 Meriden was making 900 motorcycles a week but
trouble was just over the horizon. BSA was losing money and job custs
during 1972 and the strikes and upheavals of the seventies were
contributing to Triumph's decline. Japanese competition was fierce and
had decimated most of the British Motorcycle Industry. To try and
reverse the trend NVT - Norton Villiers Triumph was formed with
£10,000,000 injection of capital.
During 1974 Meriden closed, the labour government
forms Meriden Motorcycle Cooperative and a £5,000,000 grant supports
the company. The company is in its death throes by 1975 and is only
saved by GEC purchasing 2000 Bonnevilles. The production of the Trident
ceases in this year.
NVT becomes bankrupt and this could very well have been the end of the
Triumph Motorcycle Company. Production is at an all time low and the
future looks bleak. However, during 1977 production increases with over
60 per cent of machines going for export to the USA. An increased range
of bikes and modern modifications have started to pay off and in 1979
The Bonneville is voted 'Motorcycle of the Year' by MCN ( Motor Cycle
News ).
In 1980 Meriden and Triumph are in debt. The British Government writes
off Triumph debt and the company continues to struggle. Finally in 1983
production ceases and Triumph is facing liquidation. Like so many
motorcycle firms before it, Triumph now seems destined for the history
books. A property developer by the name of John Bloor purchases the
Meriden factory with a view to development. He also buys the name and
manufacturing rights for Triumph as part of the deal.
John Bloor allows Triumphs to be built under license by Les Harris of
Racing Spares, a company in Devon. Meriden factory is demolished and a
new housing estate built in its place.
Just when it seems that the history of Triumph as
a motorcycle manufacturer has come to an end, John Bloor decides to set
up a new factory in Hinckley. Bloor is most definately the saviour of
modern day Triumph Motorcycles. By 1990 Triumph is up and running and
in production again with several models. 2,400 machines are sold.
During 1993 things are looking up for Triumph and
the 10,000th bike leaves its factory. Investment and modern facilities
are starting to make an impression. Against all odds Triumph launches
itself in Canada and Triumph Motorcycles of America is formed as
Triumph returns to its once lucrative export market in 1995.
By 1996 Triumph is building a second factory to
increase production. Triumph enjoys a sustained revival and by 1997 is
producing over 50,000 units a year. Triumph now employs some 350 staff
working two shifts and is once again exporting its bikes around the
globe. Things could have been so very different.
With a loyal and extended customer base, Triumph Motorcycles is one of
the few British Motorcycle Producers to have escaped the death of the
industry in Britain. With its funky new website and range of branded
clothing its fair to say that Triumph is not just a name - it's a
motorbikers cult icon. It's a living legend!
Visit the official Triumph website by clicking on
their bike below:
